
Shaping the Era of the New Media
April 13, 2019

The new media is regarded as a more interactive and a more flexible form of communication outlet that primarily capitalize on the Internet and computing as an efficient and effective tool in information dissemination and consumerism. Now, everyone can read his daily digests, connect with the other side of the world, shop anytime and anywhere, update with the latest fads and trends, and be influenced by the sociopolitical landscape in just one click. Interesting enough, the eminent driving forces, with the likes of bloggers, vloggers, and content creators, are consequently called the new breed of “influencers.” With this, brands are now more compelled to shift their marketing strategies to content development and brand architecture in collaboration with the content creators of the new media.
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