We are at the mere half
of the year, yet, it has paved ways to predicaments that we wished were simply fleeting
jests and to a lot of self-realizations. 2020 for sure has changed not just the
drop of a life we have, but the whole ocean that we are a part of. The current
situation has led, for some, to an existential crisis and a question of
productivity, or for others, a dismal path and worse, a loss of a significant
other. So, here I am writing a feature which has been long overdue to instill
some sense of normalcy, if there such a thing nowadays. I miss creating
content. I miss the laidback dinner banter with friends. I miss the routines of
humdrum experiences and quotidian learnings. The notions of “back to normal” or
“business as usual” are perhaps far from possible since, given the
circumstances, there will be no going back. There is only the new normal.
Then again, the world has
given us something irrevocable and will remain indelible into the chronicles of
history. Though it may be extremely difficult for some to actually adapt into
this new normal, especially MSMEs and the informal sector, the only thing we
can do is to excruciatingly accept change and to get through as we always do
since time immemorial. This crisis has called for beginnings, for rebuilding,
and for solidarity.
Among the most affected industries are the local food businesses, which
are very dear to my passion in content creation. Certainly, this pandemic has
brought out new ways of how people opt for their meals and acquiesce to dine in
their homes. In my city, local food businesses have affiliated with food delivery
apps, like StreetBy, FoodPanda, and Grab Food. Others have been resourceful in
conceiving means to initiate their own delivery services. Because of the
concept of social distancing, dine-ins were temporarily suspended and
deliveries and pick-ups were promoted.

The last café I have been
to before this disappointing and wretched pandemic broke out was Apostrophe
Café. This start-up was a common name among university students when their
first branch was originally located near my college alma mater. They have been
serving coffees and light meals which are essential finds to students who are
either cramming for exams, finishing a paper, or just ending a grueling day in
college. As they evolve their brand, they changed locations and also crafted a
new style for the café, from the chic flairs of pink and brass to the calming
elements of neutral and earth tones, ornamented with live plants and wood
fixtures. They are now located at the 1st Floor of Centrio Ayala
Mall. 

Their new menu features blended drinks, espressos and
brews, and non-caffeinated drinks. These include ades, yoghurt blends, batch
brews, filter coffees, plain and flavored espressos, babycinnos, matcha lattes,
and teas. As for the light meals, they have a variety of pastas, sandwiches,
and salads. A selection of cakes, brownies, muffins, and other pastries are
variably available every day.

While we are stuck at this inescapable predicament and the monotonous
repetition of work-home routine, we can help local food businesses through our
own little ways. We can patronize them by strengthening their social media
presence through sharing their posts, updating our feeds with some good finds
from their shop, or, most importantly, supporting their new methods of catering
their menu, may it be their own delivery services or through food delivery
apps.
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